Enhancing User Engagement and Opening New Revenue Streams by
Integrating E-commerce within a Video Streaming Platform
Duration: 4 weeks
AI
Design systems
ecommerce
Project Overview
The CHALLENGE - Evolution of Entertainment
Design a user experience that seamlessly integrates immersive storytelling elements and e-commerce functionalities within a video streaming platform where users can seamlessly transition from enjoying their favourite shows to discovering and purchasing products featured in scenes.
Contribution
• Seamless shopping integration
• Enhanced user engagement
• Revenue stream diversification
• Maintain viewing experience
Contribution
UX research
Design Workshops
User interviews
UI and clickable prototypes
Design Process Timeline
01
EMpathize
Secondary Research
Competitive Analysis
User Interviews
02
define
User Persona
How Might We
Journey Mapping
03
ideate
User Flow
Wireframes
Design System
04
prototype
Design Mockups
Prototype
Hi-Fi Mockups
05
testing
Usability Test
User Feedback
Iterations
EMPATHIZE
Understanding Users
Research Methodology
The team gathered data from the current e-commerce market and video streaming platforms to learn about trends as well as collections that formed from popularized content to better understand broader patterns in the industry as well as the power consumers have in the marketplace.
This information helped us contextualize our primary research findings and provide a more comprehensive understanding of user needs and behaviors:
E-commerce
Products associated with popular media content often become trends, driving sales and enhancing brand visibility
Switching between platforms to purchase items seen on screen tends to be inconvenient for consumers
There is a strong preference for seamless shopping experiences within streaming platforms
Products associated with popular media content often become trends, driving sales and enhancing brand visibility
Inconvenience of switching between platforms to purchase items seen on screen